• Categories:News
• Time of issue:2021-11-05 11:32
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(Summary description)China Tourism Research Institute (Data Center of the Ministry of Culture and Tourism) recently released a research report on "Analysis of Tourism Economic Operation in 2020 and Development Forecast in 2021" (hereinafter referred to as the "Report"). The report proposes that in 2021, the tourism economy will move from a full resumption of work and business to a full recovery of consumption and investment. The new demand for mass tourism and the new business model of smart tourism will promote industry iteration and service upgrades. The development expectation for the whole year is relatively optimistic. The report recommends increasing the supply of high-quality tourism, optimizing the tourism development environment, expanding domestic tourism consumption, and contributing China's plans to the recovery and development of world tourism. The report believes that in 2020, the overall tourism economy in the whole year will show a deep "U-shaped" trend, and safety, quality, digitalization, short-distance travel, self-driving travel, and night travel have become the hot words of the year. Last year, there were a number of highlights worthy of attention. First, during the epidemic prevention and control period, tourists took the initiative and acted actively. They have made remarkable achievements in self-help and mutual assistance, and won widespread social respect. Second, mass tourism has never disappeared, and digital-driven smart tourism has been innovating. "Reservation, limit, staggered peak, orderly" has become the new normal of tourism travel, and the level of tourism governance has accelerated. Third, family leisure has become a more common core demand, and quality tourism has accelerated its evolution. 42% of respondents traveled with their families, ranking first, and products suitable for parent-child travel or parent-elderly travel will have more market. Fourth, the gap between regional tourism reception and potential travel capacity has narrowed, and the development potential of new business forms has been released at an accelerated pace. Affected by the epidemic, tourists are more inclined to “go to places with fewer people”, and open areas such as the northwest are favored. Fifth, tourist satisfaction has increased steadily, and the quality of tourism services has increased beyond expectations. The report analyzes that in 2021, the tourism economy is expected to be relatively optimistic. The characteristics of the new stage of mass tourism and the new era of well-off tourism will be more obvious. The rights of national tourism will become more popular, and the upgrade of tourism consumption will become more obvious; technological innovation will further promote the upgrade of smart tourism. The domestic tourism cycle will promote the return of tourism consumption. "Reservations, limited quantities, and staggered peaks" will be the normal state of travel; the "end" of the global pandemic of the new crown pneumonia epidemic will prompt people to find their "lost travel". As the scope of vaccination continues to expand, residents' willingness to travel will remain above 85% in 2021, and the pace of recovery in the tourism market is bound to be faster. 2021 will be the high point of tourism cost performance in recent years.