In order to implement the deployment of the Fifth Plenary Session of the Nineteenth Central Committee of the Communist Party of China on "Implementing the Digitalization Strategy for Cultural Industries", the Ministry of Culture and Tourism has studied and formulated the Opinions of the Ministry of Culture and Tourism on Promoting the High-quality Development of the Digital Cultural Industry (hereinafter referred to as the Opinions).

1. Please introduce the background and significance of the "Opinions" issued by the Ministry of Culture and Tourism?

Answer: General Secretary Xi Jinping has made important instructions on the development of the cultural industry on many occasions. On September 17, 2020, during an investigation and survey in Hunan, it was pointed out that the integration of culture and technology has not only spawned new cultural formats, extended the cultural industry chain, but also gathered a large number of innovative talents. It is a sunrise industry with a bright future. To plan for the development of the "14th Five-Year Plan" period, we must attach great importance to the development of the cultural industry. On September 22, in a speech at a symposium on behalf of experts in the field of education, culture, health and sports, it was emphasized that it is necessary to comply with the development trend of digital industrialization and industrial digitalization, accelerate the development of new cultural formats, transform and upgrade traditional cultural formats, and improve quality, efficiency, and core competitiveness. .

The Fifth Plenary Session of the 19th Central Committee of the Communist Party of China made a systematic plan and strategic deployment for building a socialist cultural power, proposed to prosper and develop cultural undertakings and cultural industries, improve the modern cultural industry system, and promote the unity of meeting the people's cultural needs and enhancing the people's spiritual strength. The "Proposals of the Central Committee of the Communist Party of China on Formulating the Fourteenth Five-Year Plan for National Economic and Social Development and Long-Term Goals for 2035" clearly proposes the implementation of a digital strategy for the cultural industry and speeds up the development of new cultural enterprises, cultural formats, and cultural consumption models.

In 2017, the former Ministry of Culture issued the "Guiding Opinions on Promoting the Innovative Development of the Digital Cultural Industry". The industry responded enthusiastically, forming a good atmosphere for promoting the innovative development of the digital cultural industry in the whole society, guiding and promoting the development of the digital cultural industry. Since 2020, the General Office of the State Council and the Development and Reform Commission have successively issued the "Opinions on Leading the Accelerated Development of New Types of Consumption with New Business Models and New Models", "Implementation Opinions on Promoting Expansion and Quality of Consumption and Accelerating the Formation of a Strong Domestic Market" and "On Supporting New Business Models" "The Healthy Development of New Models Activate the Consumer Market to Drive Employment Expansion" and other documents, focus on cultivating new business formats and new consumption models, and guide industrial recovery and innovative development.

At present, the cultural industry is driven by innovation to promote supply-side structural reforms, coordinated and integrated with digital technology, and new types of business are booming, injecting new momentum into the high-quality development of the industry, and the digital cultural industry has become an optimizing supply and meeting the needs of people for a better life. An effective way and an important engine for the transformation and upgrading of the cultural industry. During the new crown pneumonia epidemic, the digital cultural industry sprang up and bucked the trend. It played an active role in epidemic prevention and control and economic and social development. The new business and new models formed in the fight against the epidemic showed strong growth potential and became a high New momentum for quality development. At present, the number of netizens in my country is 940 million, and the Internet penetration rate is 67%. The super-large-scale market advantage provides a broad space for the development of the digital cultural industry. Digital cultural products have the characteristics of networked communication and personalized consumption, which are in line with the consumption habits of young consumers. With the widespread popularization of the Internet and digital technology and the development of netizens’ payment habits, the consumption potential and market value of digital cultural products will be further enhanced. freed. At the same time, the development of my country's digital cultural industry is also facing new problems such as the low level of digitalization, the quality of the supply structure to be optimized, the insufficient cultivation of new business formats, the need to cultivate and consolidate online consumption, and the lack of digital governance capabilities.

In this situation, the "Opinions" are issued to clarify the goals, ideas and main tasks of the development of the digital cultural industry, which is conducive to deepening the supply-side structural reform, expanding the supply of high-quality digital cultural products, and improving quality, efficiency and core competitiveness; Cultural creativity and technological innovation cultivate new business formats, promote the upgrading of the industry, and enhance new development momentum; help stimulate the potential of cultural consumption, lead the consumption trend, continuously create new consumption scenarios, and meet consumer demand; help promote culture in the digital economy Integrate development with tourism, integrate development with the digital economy and the real economy, and enhance the influence of Chinese culture and the soft power of national culture; it is conducive to leading youth cultural consumption, creating products that meet the diverse and personalized needs of young users, and enhancing youth national pride And cultural self-confidence.

2. What are the main contents of the "Opinions"?

Answer: The "Opinions" follow the series of deployments made by the Party Central Committee and the State Council in recent years on high-quality development, supply-side structural reforms, cultivating new business forms and new drivers, expanding domestic demand and promoting consumption, improving factor markets, and developing cultural industries. The macro-level and guiding policy documents on the development of the digital cultural industry are linked to the "Guiding Opinions of the Ministry of Culture on Promoting the Innovation and Development of the Digital Cultural Industry" (Wen Chan Fa [2017] No. 8), and issued supporting figures to the society and the industry A clear signal of the high-quality development of the cultural industry guides the direction of the industry's development and plays the role of "stabilizing expectations" and "stabilizing investment."

The content of the file is divided into five parts:

The first part "Overall Requirements" puts forward the guiding ideology, basic principles and development goals for the high-quality development of the digital cultural industry.

The second part "Consolidate the foundation for the development of the digital cultural industry" strengthens the construction of basic industrial capacity from content construction, new infrastructure, technological innovation, data elements, market entities, and industrial standards to provide support for high-quality development.

The third part is "Cultivating new types of business in the digital cultural industry", combining the current new situation and trends in the development of the digital cultural industry, clarifying the main measures and key areas for cultivating new types of business, and guiding the industry to explore and innovate in emerging fields.

The fourth part "Building a Digital Cultural Industry Ecosystem" proposes a path for the construction of a digital cultural industry ecosystem from the aspects of innovative application of the industrial chain, perfecting innovative services, integrating into regional development strategies, optimizing the market environment, and deepening international cooperation.

The fifth part is "Guarantee Measures", focusing on key links in the development of the digital cultural industry from organizational leadership, fiscal, taxation and finance, "decentralization, management and service," and personnel training. Good environment for industrial development.

3. Compared with the "Guiding Opinions of the Ministry of Culture on Promoting the Innovation and Development of Digital Cultural Industry" issued this time, what are the main new features?

Answer: The main features of the "Opinions" are embodied in the "seven outstanding ones":

The first is to highlight the guidance for the development of the digital cultural industry during the "14th Five-Year Plan" period. The "Opinions" implement the spirit of the Fifth Plenary Session of the Nineteenth Central Committee of the Communist Party of China and the "Recommendations of the Central Committee of the Communist Party of China on Formulating the Fourteenth Five-Year Plan for National Economic and Social Development and the Long-term Goals for 2035", in line with digital industrialization and industrial digitalization The development trend clearly proposes to speed up the construction of new infrastructure, promote technological innovation and application, stimulate the potential of data resource elements, and promote the innovation and application of the industrial chain, which fully reflects the new requirements of the implementation of the cultural industry digital strategy during the "14th Five-Year Plan" period, and From the perspectives of industrial development quality and efficiency, industrial ecology, consumption promotion, enterprise development, and cluster construction, it is clear that the main goals of the development of the digital cultural industry by 2025, reflect the expected management of the development of the digital cultural industry by the Ministry of Culture and Tourism, and mobilize the industry to support digital The enthusiasm and creativity of the development of the cultural industry create a good development environment conducive to innovation and entrepreneurship.

The second is to highlight the core position of direction and content in the development of the digital cultural industry. The digital cultural industry is subject to numerous, fast dissemination, and great influence. The "Opinions" grasp the correct orientation, adhere to the principles of innovation, adhere to the socialist core values ​​as the guidance, put social benefits in the first place, and realize the unification of social and economic benefits. The "Opinion" grasps the attributes of digital cultural content, insists on content as king and quality first, promotes and cultivates socialist core values ​​with excellent digital cultural products, and better leads social trends.

The third is to focus on relying on innovation to drive industrial development. The "Opinions" deeply implement the innovation-driven development strategy, promote the innovation of content, technology, models, business formats and scenarios, and improve the ability of independent innovation. The "Opinions" takes "Cultivating new types of digital cultural industry" as a special chapter, deploys innovative applications of digital technologies such as the Internet, ultra-high-definition, VR/AR, big data, cloud computing, and artificial intelligence in the field of cultural industries, and clearly cultivates and expands cloud performing arts The specific path of new business types such as, cloud exhibition, digital art, immersive experience, etc., reflects the grasp of the active trend of industrial development, guides and stimulates the potential of industrial innovation, forms more new growth points, growth poles, and strengthens new development momentum.

The fourth is to highlight the cultivation and expansion of new business models and new models spawned by the epidemic. During the new crown pneumonia epidemic, the Ministry of Culture and Tourism "focused on the online", the digital cultural industry emerged suddenly and bucked the trend, and used rich and high-quality online content to meet the spiritual and cultural needs of the people, and in the prevention and control of the epidemic and economic and social development Played a significant role. The cloud performance, cloud exhibition, cloud tourism and other new business models formed in the fight against the epidemic have shown strong growth potential and vitality and have become a new engine for the high-quality development of the cultural industry. Facing the new situation and new tasks, the "Opinions" guide the healthy development of new business models and new models spawned by the epidemic, accurately recognize changes, scientifically respond to changes, and actively seek changes, nurture opportunities in the crisis, open new games in the changing situation, and strive to achieve higher Quality and more sustainable development.

The fifth is to highlight the use of digital means to promote the integrated development of culture and tourism. The "Opinions" adhere to the promotion of cultural and tourism integration under the digital economy pattern by using culture to shape tourism, and promote the integration of culture and tourism in the digital economy. Digital culture expands to the tourism field, supports cultural venues, scenic spots and scenic spots to develop digital products, promotes the integrated development of culture and tourism through digitalization, expands the new digital frontier of cultural and tourism integration, and achieves a broader, deeper, and higher level of integration.

The sixth is to highlight integration into the overall situation of national and social development. The digital cultural industry plays an important role in improving the modern cultural industry system. The "Opinions" centered on the national major regional development strategy, promoted the formation of a new pattern of cultural industry development, integrated digital cultural industry into the national regional development strategy as an important content, and guided the coordinated development of the digital cultural industry with the Beijing-Tianjin-Hebei region, the integrated development of the Yangtze River Delta, and the Yangtze River economy Regional development strategies such as belt development, development of the Guangdong-Hong Kong-Macao Greater Bay Area, ecological protection of the Yellow River Basin, and high-quality development are integrated, combined with major projects such as national cultural parks, to promote industrial agglomeration and achieve spillover effects.

Seven is to highlight the leadership of youth cultural consumption. Teenagers are an important consumer group in the digital cultural industry. The "Opinions" play the leading role of digital cultural consumption as new consumption, lead youth cultural consumption with high-quality digital cultural products, guide the creation of products and services that meet the diverse and individual needs of young users, and enhance youth national pride and cultural self-confidence.