Recently, the first China International Consumer Goods Expo opened in Haikou, Hainan. The exhibition centers on the positioning of Hainan as an international tourism consumption center, gathering resources in the global consumer field, and creating a global display and trading platform for international consumer boutiques. The "2021 National Consumption Promotion Month" launched on May 1 is also underway. With consumption as the theme, market as the support, and expansion of domestic demand as the strategic basis, unblocking the domestic and international double cycle, promoting China and other countries to work together for a win-win situation, has become an important work for my country to promote economic stability and prosperity and promote world economic recovery.

Consumption is the "ballast stone" and "stabilizer" to keep the economy running smoothly. Fully stimulating consumption is the basic reliance for maintaining the resilience of economic development and strengthening the momentum of economic growth. It is of great significance for accelerating the development of a unified domestic market and helping to build a new development pattern.

Cultural and tourism consumption is an important part of residents' consumption and an important part of realizing a better life for the people. It is of great significance for improving traditional consumption, developing new types of consumption, promoting consumption upgrading, and helping consumption sink.

During the May 1st holiday that just passed, the popularity and prosperity of the tourism market made domestic and international a strong sense of the robust recovery of my country's consumer market, demonstrating the vigor and vitality of China's economy. According to the data calculated by the Ministry of Culture and Tourism, during the May 1st holiday, 230 million domestic tourists travelled nationwide, a year-on-year increase of 119.7%, and restored to 103.2% of the same period before the epidemic on a comparable basis; domestic tourism revenue was 113.23 billion yuan, a year-on-year increase of 138.1%. The comparable caliber recovered to 77% of the same period before the epidemic.

The cultural industry and tourism industry have a huge domestic market and a high degree of market openness. They play a particularly important role in stimulating consumption, activating the market, gathering people’s hearts, and expanding openness. They are an important engine for expanding domestic demand and promoting growth, and a new development pattern for services. Important force. The author believes that to promote the continuous recovery and development of cultural and tourism consumption, and to promote cultural and tourism consumption to better exert its engine function and driving role in expanding domestic demand, it is necessary to focus on the following aspects:

First, accurately grasp the characteristics of new trends in consumption development. With the increasing income level of residents, the new round of scientific and technological innovation and the in-depth advancement of technological changes, China’s consumption development has shown new trends and characteristics, the scale of commodity consumption has expanded, the structure has been optimized, the rapid development of new types of consumption, online and offline integration has accelerated, and import channels The continuous expansion, the continuous increase of consumer goods imports, and the significant increase in rural consumption vitality will provide important support for economic growth and provide huge business opportunities for companies from all over the world. Under the normalized epidemic prevention and control, the cultural and tourism sectors have significantly increased the demand for healthier, smarter, more convenient, more economical, and more affectionate. There is a demand for normalized public leisure products in the city, high-frequency leisure tourism products in the suburbs, and mid-to-long distance high-frequency products. The demand for quality alternative products for overseas vacations has increased significantly. The cultural and tourism industries must seize the opportunity and continue to introduce new products to meet market demand.

Second, scientifically implement cultural and tourism consumption stimulus policies. At present, various cultural and tourism consumption promotion activities are being carried out throughout the country and localities, and many places have adopted means such as issuing consumer vouchers. It should be noted that the promotion of cultural and tourism consumption cannot be promoted only as a short-term stimulus, and short-term stimulus policies cannot be used excessively to boost cultural and tourism consumption. Instead, it is necessary to implement strategic tasks and strategic measures to expand domestic demand from a deeper level. From the perspective of meeting the new needs of the people for a better life, through comprehensive measures such as more system supply, mechanism reforms, medium-term policies, short-term stimulus measures, etc., to break through the blocking points and break points that affect and hinder the smooth circulation of culture and tourism economy, and further explore And release the potential of cultural and tourism consumption, and continue to accelerate the cultivation of a complete cultural and tourism domestic demand system.

Third, vigorously improve the quality of cultural and tourism public services. The continuous recovery and overall boost of cultural and tourism consumption will be guaranteed by the improvement and improvement of the quality of cultural and tourism public services. This needs to be people-centered, guided by socialist core values, and deepen the supply-side structural reform of cultural and tourism public services as the main line, optimize the supply and governance of cultural and tourism public services, and promote the improvement of the cultural and tourism public service environment. Deepen the integration of cultural and tourism service functions, improve the efficiency of public services, build a new cultural and tourism public service system, strengthen team building, in order to realize the global development of culture and tourism, residents and tourists share the host and guest, and enjoy high-quality cultural and tourism life for the people. Feel the temperature of culture and tourism industry to provide basic support and guarantee.