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The "Implementation Plan for Accelerating the Cultivation of New Types of Consumption" jointly issued by 28 departments proposes the in-depth development of digital culture and tourism

The "Implementation Plan for Accelerating the Cultivation of New Types of Consumption" jointly issued by 28 departments proposes the in-depth development of digital culture and tourism

The National Development and Reform Commission, the Central Cyberspace Administration of China, the Ministry of Culture and Tourism and other 28 departments recently jointly issued the "Implementation Plan for Accelerating the Cultivation of New Types of Consumption", which proposes to further develop digital culture and tourism. The plan proposes to accelerate the digital transformation of the cultural industry and tourism industry, and actively develop new business formats such as studios, digital art, and immersive experience. Hold digital culture and tourism consumption experience activities, promote the development of the online performance market, encourage online service venues to participate in public cultural services, and support digital cultural enterprises to participate in the transformation and upgrading of traditional culture and tourism formats. Formulate guidelines for the construction of smart tourist attractions, and improve functions such as time-sharing appointments, online bookings, flow monitoring, scientific diversion, contactless services, and smart guided tours. Prioritize the construction of a number of new cultural and tourism consumption clusters in national cultural and tourism consumption pilot cities and demonstration cities, and strengthen cultural and creative shops, specialty bookstores, small theaters, cultural and entertainment venues, art exhibitions, immersive experience projects and other business formats gather. The plan also proposes to expand the contactless consumer experience and encourage the construction of smart supermarkets, smart stores, smart restaurants, smart post stations, and smart bookstores in office buildings, residential communities, commercial blocks, and tourist attractions. Adapt to the needs of new energy vehicles and delivery logistics vehicles, optimize the use of surrounding ground and underground space in communities, blocks, commercial outlets, tourist attractions, resorts, etc., improve the configuration and layout of charging power sources, and increase the construction of charging piles (stations). For some rural tourism, homestays, outdoor camps, and other consumption-related infrastructure and public service projects that are not suitable for the development of Synthetic Films, explore new models of land for industrial integration development that are in line with reality. 
2021-11-05
The Tao and Art of the Fusion of Culture and Tourism

The Tao and Art of the Fusion of Culture and Tourism

2021-11-05
The "Analysis of Tourism Economic Operation in 2020 and Development Forecast in 2021" issued by the China Academy of Tourism believes that the tourism economy will move towards a full recovery of consumption and investment in 2021

The "Analysis of Tourism Economic Operation in 2020 and Development Forecast in 2021" issued by the China Academy of Tourism believes that the tourism economy will move towards a full recovery of consumption and investment in 2021

China Tourism Research Institute (Data Center of the Ministry of Culture and Tourism) recently released a research report on "Analysis of Tourism Economic Operation in 2020 and Development Forecast in 2021" (hereinafter referred to as the "Report"). The report proposes that in 2021, the tourism economy will move from a full resumption of work and business to a full recovery of consumption and investment. The new demand for mass tourism and the new business model of smart tourism will promote industry iteration and service upgrades. The development expectation for the whole year is relatively optimistic. The report recommends increasing the supply of high-quality tourism, optimizing the tourism development environment, expanding domestic tourism consumption, and contributing China's plans to the recovery and development of world tourism. The report believes that in 2020, the overall tourism economy in the whole year will show a deep "U-shaped" trend, and safety, quality, digitalization, short-distance travel, self-driving travel, and night travel have become the hot words of the year. Last year, there were a number of highlights worthy of attention. First, during the epidemic prevention and control period, tourists took the initiative and acted actively. They have made remarkable achievements in self-help and mutual assistance, and won widespread social respect. Second, mass tourism has never disappeared, and digital-driven smart tourism has been innovating. "Reservation, limit, staggered peak, orderly" has become the new normal of tourism travel, and the level of tourism governance has accelerated. Third, family leisure has become a more common core demand, and quality tourism has accelerated its evolution. 42% of respondents traveled with their families, ranking first, and products suitable for parent-child travel or parent-elderly travel will have more market. Fourth, the gap between regional tourism reception and potential travel capacity has narrowed, and the development potential of new business forms has been released at an accelerated pace. Affected by the epidemic, tourists are more inclined to “go to places with fewer people”, and open areas such as the northwest are favored. Fifth, tourist satisfaction has increased steadily, and the quality of tourism services has increased beyond expectations. The report analyzes that in 2021, the tourism economy is expected to be relatively optimistic. The characteristics of the new stage of mass tourism and the new era of well-off tourism will be more obvious. The rights of national tourism will become more popular, and the upgrade of tourism consumption will become more obvious; technological innovation will further promote the upgrade of smart tourism. The domestic tourism cycle will promote the return of tourism consumption. "Reservations, limited quantities, and staggered peaks" will be the normal state of travel; the "end" of the global pandemic of the new crown pneumonia epidemic will prompt people to find their "lost travel". As the scope of vaccination continues to expand, residents' willingness to travel will remain above 85% in 2021, and the pace of recovery in the tourism market is bound to be faster. 2021 will be the high point of tourism cost performance in recent years. 
2021-11-05
Give full play to the role of big data technology in the high-quality development of the tourism industry

Give full play to the role of big data technology in the high-quality development of the tourism industry

Digitization has become one of the development directions of the tourism industry. Different types of data have seen explosive growth. How to use these data scientifically and rationally will be an important topic for the high-quality development of the tourism industry. In November 2020, the Ministry of Culture and Tourism and other departments jointly issued the "Opinions on Deepening "Internet + Tourism" and Promoting the High-quality Development of the Tourism Industry", which mentioned big data and digitalization in the basic principles, development goals, and key tasks. And other content, and made clear requirements. With the continuous maturity of big data, cloud computing, artificial intelligence and other technology applications, the production and consumption methods of the tourism industry are gradually changing. Among them, digitization has become one of the development directions of the tourism industry, and different types of data have exploded. How to make scientific and reasonable use of these data will be an important issue facing the high-quality development of the tourism industry. 1. Basic research and judgment The application of big data technology in the tourism industry has gradually been on the right track, which is reflected in the continuous increase in policy support, the continuous increase of market scale, and the increasingly abundant industry applications. Policy support for tourism big data continues to increase. In August 2019, the "Opinions on Further Stimulating the Potential of Cultural and Tourism Consumption" proposed to guide localities to establish cultural and tourism consumption data monitoring systems, strengthen the application of big data technology, integrate and share data resources, strengthen trend analysis and judgment, in order to promote cultural and Tourism consumption provides a basis for decision-making. In February 2020, the "Guidelines for the Prevention and Control Measures for the Reopening of Scenic Spots" proposed to strengthen the management of scenic spots and encourage scenic spots to actively use big data and smart means to do a good job in the dynamic monitoring of tourist information. In March 2020, the "Implementation Opinions on Promoting Expansion and Quality of Consumption and Accelerating the Formation of a Strong Domestic Market" proposed to improve the service level of "smart scenic spots" and use new technologies such as the Internet, big data, cloud computing, and artificial intelligence to facilitate passenger flow Scenic services. In November 2020, the "Opinions on Deepening "Internet + Tourism" and Promoting the High-quality Development of the Tourism Industry" in the construction of smart tourist attractions, tourism information infrastructure, tourism public services, online tourism marketing, tourism innovation and entrepreneurship, and tourism data security In other aspects, clear requirements have been made on the application of big data technology. The scale of the tourism big data market is gradually expanding. The World Tourism Organization predicts that from 2016 to 2025, in the aviation and tourism industries, digitization will create up to 305 billion US dollars in value for the industry by improving profitability, and transfer 100 billion US dollars of value from traditional enterprises to new competitors for users. And the enterprise brings benefits worth 700 billion U.S. dollars. At present, cultural and tourism management departments at all levels, large-scale tourism enterprises, tourist attractions, etc. have established tourism monitoring emergency command and big data centers, laying the foundation for tourism big data collection and application, such as the comprehensive monitoring and emergency command of the Ministry of Culture and Tourism The platform covers multiple sub-modules such as cultural industry and tourism industry operation analysis, global tourism operation monitoring, tourism market supervision services, tourist attraction operation monitoring, hotel industry operation monitoring, 12301 complaints, national tourism inflow and outflow situation platform, etc., each of which runs Generated a lot of tourism data. The content dimensions of big data in the tourism industry are becoming more abundant. With the continuous expansion of the big data market in the tourism industry and the continuous improvement of tourism information platforms, the dimensions of tourism data have become wider and more abundant, such as basic travel-related data such as scenic spots, hotels, and travel agencies, 12301 travel complaint data, and the Internet Data (including word-of-mouth public opinion, review data, portals and search engine hot news, etc.) and other basic data of the tourism industry, as well as data related to the tourism industry, such as public security, transportation, meteorology, industry and commerce, transportation and other administrative department data, UnionPay , Alipay, WeChat, JD Pay,
2021-11-05
Chinese officially became the official language of the United Nations World Tourism Organization

Chinese officially became the official language of the United Nations World Tourism Organization

Recently, the United Nations World Tourism Organization (UNWTO in English) and the Spanish government officially notified that, starting from January 25, 2021, Chinese has officially become the official language of UNWTO. For this purpose, UNWTO has specially produced a video related to Secretary-General Zurab Pololikashvili to show his congratulations. UNWTO is the world's most influential intergovernmental international tourism organization. It currently has 159 member countries and is headquartered in Madrid, Spain, with Spain as its depositary. China joined the organization in 1983. In November 2007, at the 17th session of the UNWTO General Assembly, China proposed to include Chinese as the official language of the organization. The General Assembly adopted the Chinese proposal and passed the amendment to Article 38 of the "World Tourism Organization Constitution", that is, "The official languages ​​of the organization are Arabic, Chinese, English, French, Russian and Spanish". According to the UNWTO statutes, after the amendment is passed by the general assembly, more than two-thirds of the member states must complete the approval procedures before it can take effect. Since the passage of the amendment in 2007, China has done a lot of work in cooperation with UNWTO in order to promote member states to fulfill the approval procedures as soon as possible and make Chinese the official language of UNWTO take effect as soon as possible. In January 2021, 106 countries have approved the amendment, which meets the statutory number, and the amendment has formally entered into force. Language is a tool for the expression of human concepts and thoughts, and an important carrier of culture. With the continuous enhancement of my country's comprehensive national strength, the international influence of Chinese continues to expand, and Chinese is more widely recognized in the international community. Chinese has become the official language of UNWTO, which has enhanced the integrity and authority of UNWTO as a specialized agency of the United Nations, and improved the status and proportion of Chinese in international organizations. This is conducive to my country's playing a more active role in global international tourism affairs. To share China’s tourism development experience and opportunities, to achieve the goal of improving the country’s cultural soft power, to promote the building of a socialist cultural power, and to make positive contributions to the building of a community with a shared future for mankind. 
2021-11-05
In promoting the deep integration of cultural tourism, we must give full play to the advantages of large tourism companies

In promoting the deep integration of cultural tourism, we must give full play to the advantages of large tourism companies

The 2021 National Conference of Directors of the Department of Culture and Tourism emphasized that it is necessary to thoroughly study and implement the spirit of General Secretary Xi Jinping’s important expositions on culture and tourism, and enhance the sense of responsibility and mission. It is necessary to deeply grasp the strategic deployment of the integrated development of culture and tourism, deeply understand and conscientiously implement the promotion of the deep integration of culture and tourism, and realize the mutual promotion and complementarity of culture and tourism. Culture is the soul of tourism, and tourism is the carrier of culture. The integration of culture and tourism is an important way to promote the high-quality development of the culture and tourism industry, which helps to enrich characteristic culture and tourism products, and cultivate new types of culture and tourism. In the process of promoting the integration of culture and tourism, there are still problems such as insufficient exploration of cultural connotation, insufficient integration of culture and tourism industries, and insufficient maturity of cultural consumption systems and mechanisms. Standing at the starting point of the new era, how to achieve the organic integration and high-quality development of culture and tourism is a common proposition for the entire industry. In this process, large-scale tourism companies must give full play to their own advantages, dare to take responsibility and act bravely, and contribute to the in-depth integration of cultural tourism and the high-quality development of the industry. The first is to strengthen cultural self-confidence and promote the integration of culture and tourism through business innovation. The integration of cultural and tourism can promote and enhance cultural self-confidence. At the same time, the premise of cultural and tourism integration is precisely cultural self-confidence. With the continuous economic and social development and the improvement of people's living standards, tourism based mainly on sightseeing can no longer satisfy tourists' desires of "innovation, wonder, knowledge, and pleasure". This requires in-depth excavation of excellent cultural resources, including cultural heritage relics, historical and cultural traditions, local customs of various ethnic groups, etc., integrate historical culture and modern civilization into the development of tourism economy, vigorously promote excellent national culture and national spirit, and carefully build more Tourism boutiques and original IPs that reflect cultural connotation and humanistic spirit, enrich characteristic culture and tourism products, cultivate new cultures and tourism formats, and make natural landscapes more charming and cultural experience full of charm. Over the past 30 years of development, OCT has always adhered to cultural self-confidence, and continuously explored the cultural connotation of projects in various places. Starting from the first domestic cultural landscape theme park Splendid China·Chinese Folk Culture Village, Window of the World, Happy Valley, A batch of high-quality cultural tourism products such as Happy Coast and Gankeng Hakka Town. The second is to increase scientific and technological innovation and cultivate new kinetic energy to promote industrial upgrading. At present, the driving force for the development of the culture and tourism industry is shifting from being driven by resources and factors to driven by technological innovation to meet the actual requirements of consumption iteration and industrial upgrading. Technology makes astronomy, geography, hydrology and humanities more immersive and participatory, and can realize digital connections that can be visualized anytime, anywhere. In the process of cultural and tourism integration, we need to strengthen the use of technology to promote the conversion and application of big data, artificial intelligence, 5G, immersive experience, human-computer interaction and other scenarios in multiple business fields, and build new retail, smart hotels, and smart Scenic spots, smart tourism platforms, explore the application space of drones, unmanned driving, etc. in enhancing consumer experience, and use technological innovation to empower industrial development, transformation and upgrading. In 2020, OCT signed a strategic cooperation agreement with a well-known Internet company. It plans to carry out in-depth cooperation in multiple areas such as overall intelligence improvement, new cultural and tourism integration, deep exploration of the value of big data, and ecological interconnection, and explore cultural resources with the help of technology and digital power. A new direction for the upgrading and development of the tourism industry. The third is to deepen institutional innovation and promote high-quality development of culture and tourism. For a long time, culture has focused on business attributes
2021-11-05
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